Google Features that Should be a Key Part of your Marketing Strategy

Google has many useful features outside of their well known Google Search and Gmail. In fact, they have so many features that there’s a chance you don’t even know about all of them. A few of these features can help boost your business’ digital marketing efforts and support your data-driven digital marketing strategy.  Google Analytics […]

How is Google Analytics Used in Digital Marketing?

Google Analytics is one of the most useful tools in digital marketing. If your business has a website or an online presence, this tool allows you to get insight into valuable information about your audience.  Additionally, pairing a strong digital marketing plan with Google Analytics will help you gather data that can help you achieve […]

4 Important Google Analytics Metrics in 2021

Google Analytics is one of the most vital tools when it comes to gaining insight into your business’s website, especially for digital marketing data. Did your social media ad drive traffic back to your website? Did your e-blast successfully lead customers to your website contact form? Are your keyword-rich blogs ranking as top viewed pages […]

Setting Goals In Google Analytics is Essential. Here’s Why.

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By now, you’ve likely heard of Google Analytics. If you’re running a marketing program for your business, you’ve likely used it as well. This tool is extremely useful, but if you are not able to put in the time to learn it’s extensive capabilities, it can also be very confusing. No matter your skill level, […]

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