How to Utilize Client Testimonials for Lead Generation
When a potential customer is on the fence about choosing your business after visiting your website and exploring your services, but something is holding them back, they need reassurance; that is where client testimonials for lead generation shine. Testimonials are one of the most important tools for building trust, establishing credibility, and ultimately generating leads. […]
How to Get Testimonials From Your Clients
People trust other people. Not having testimonials or case studies readily available on your website can be a big red flag to your prospects. At KWSM: a digital marketing agency, I have the privilege to work closely with many business owners and senior-level executives. When we begin the engagement, we always ask for their customer […]
