Tell Your Story With YouTube!
Last year YouTube introduced YouTube Reels, a feature on the video platform that took a page straight from the books of Instagram, Snapchat, and now Facebook. Now called YouTube Stories, this feature is very similar to the now popular Instagram stories but they are not exactly the same. Here’s what you need to know about […]
Christmas in July | Social Media Help Desk Episode 27
It’s Christmas in July, and we’re celebrating! This week on the Social Media Help Desk, Content Editors Ivana Hermida and Layla Lameijer got together with our guest host Alexandra Hall to discuss the week’s trending social media topics from Instagram’s hidden likes to Facebook’s new holiday marketing plan. The Mystery of the Missing Instagram […]
What it Means to Take Ownership at KWSM
At KWSM, we pride ourselves on our core values (see below), but we also incorporate many other traits to better our day-to-day roles as digital marketers, such as taking ownership. What does it mean to take ownership at work? Taking ownership is about taking initiative. We take ownership when we believe that taking action is […]
Get Ahead on Your Holiday Marketing with Facebook’s New Guide
Christmas in July? According to Facebook, it’s never too early to start holiday planning. As one of their longest-running and largest research studies to date, Facebook IQ has compiled a complete holiday marketing guide with over 30 dynamic insights to help navigate your 2019 campaigns. “Connecting someone with the right gift at the […]
In The News: Instagram Hides Like Count, Twitter Gets a New Look on Desktop, and LinkedIn Reveals its Algorithm
Sometimes with social media updates, there is no “heads up!” given. This week users on Instagram and Twitter experienced this, while LinkedIn revealed the result of a shift they also made right under their user’s noses. Here is what’s changed in social media this week. Instagram Hides Likes in Several Large Countries for Testing […]
KWSM Learns Wealth Management with Kraig Strom
Every three months, we invite local entrepreneurs and professionals to KWSM to speak to our team on topics that help with personal growth inside and outside of work. Having days put aside to focus on the well being of our team as individuals benefit the company as a whole. Recently we welcomed Kraig Strom to […]
In The News: Twitter Hides Replies, Snapchat Launches Creator Shows, and Instagram Makes you Think Twice
Social media is trying to be a better place for everyone – making small but important adjustments along the way. This week Instagram and Twitter both rolled out features to make it a safer spot, while Snapchat added a new feature sure to inspire creativity and connect you to celebrities. Here’s what’s in the news […]
How To Grow Your Instagram Following – Part 2
Last week on the KWSM blog, we discussed how to grow your Instagram following by first polishing up your account. In the second part of this series, we’re going to discuss how to actively build your follower count, now that your profile is poised for growth. Read on to see the best tips for making […]
Highlight your Brand with Instagram!
Highlights are a great way for followers (and potential followers) to get a glimpse of your brand personality. You can organize similar Instagram stories by topic or content type, where followers can view them long after they have expired from your story. Utilizing Instagram highlights is a great way to get more value from your […]
KWSM is #Certified
We love all things digital marketing. Bringing home a paycheck is nice. However, many of us work at KWSM: a digital marketing agency because it is our passion. Social media marketing, graphic design, website design and development, video, photography, and content are what we love. Our desire to keep learning never ends. Just as you […]
