3 Ideas to Help You Strategize For Killer Halloween Marketing Campaigns
The kids are back to school, temperatures have dropped a few degrees, and the leaves are making their way to the ground. Autumn is coming! And we’re super excited, not just because of a chance to jump in a pile of crunchy leaves, but also because of the first major holiday of the season—Halloween. We […]
Exclusive Access: 3 Ways to Grow Your Mailing List
The act of joining a group or club is a relatively easy task. The hard part is deciding what’s worth devoting your time to. Naturally, people want to choose things that will benefit them the most. The same goes for mailing lists. They’re extremely easy to sign up for, but people can tend to hesitate […]
Hurricane Harvey: A Social Media Storm
Social media proved itself to be a powerful lifeline in the wake of Hurricane Harvey. While social media has played a large role in emergency situations before, Harvey marks the first “major” hurricane (The US government defines a major hurricane as a Category 3 storm or higher) where we saw rescue missions via social media. […]
What’s In an Algorithm?
Long gone are the days when social media posts arrived in chronological order. In 2009, Facebook made its biggest update, listing posts and photos in order of popularity, rather than the time it was posted. Enter the algorithm. Since then, various other popular social media platforms have adopted this method, using their own algorithm to […]
Stop Making This Major Email Marketing Mistake!
One of the biggest mistakes you can make when diving into the email marketing ocean is not putting effort into building a quality email list. It seems so obvious, right? We think so, but you’d be shocked at how many brands find themselves with a beautifully crafted e-mail marketing campaign and no audience to send […]
Secrets for Success on the “New” Facebook
Gotcha. There is no “new” Facebook. It’s still the same platform you know and love. What’s really new is the way you use it. Like, comment, share, it’s all the same – but in 2017, you have to beat the algorithm to win the game. These secrets for success will make you an expert on […]
3 Ways You Can Grab Your Audience’s Attention This Labor Day
You know summer is over once the Labor Day commercials start rolling in. Oh yeah, it’s that time of year again, and before you know it, we’ll be dressing up for Halloween, and binge eating for Thanksgiving. Labor Day is a major holiday for businesses. Who said the consumers get to have all the fun […]
The Times They Are A Changin’: How To Optimize Videos For Social
Gone are the days where people pull up to watch a movie at the only screen in town. There are screens almost everywhere we look now; they’re on the streets, at stores, and even in our hands. Now more than ever, your audience has unlimited opportunities to be engaged with your brand. And with videos […]
LinkedIn Cashes In On Video Creation Via Mobile App
Lights! Camera! Action! LinkedIn is taking its promise to improve user experience one step further with a new video creation tool within its mobile app. Meanwhile, Instagram has announced a major update to the way users leave comments, and Facebook is giving advertisers the power to promote their content via a new in-stream option in […]
Get Creative With Facebook Canvas Ads
One of the biggest challenges businesses face is grabbing – and holding – audience attention. But what if you could grab complete attention of your audience, with no distraction or newsfeed noise…thanks to Facebook’s newest advertising option, you can. Designed exclusively for mobile viewing, Facebook Canvas is a new and fully immersive advertising experience. When clicked, […]
