To generate leads, you must generate interest, which is easier said than done. One of the best ways to create interest is through a content marketing strategy known as brand journalism. Brand journalism is an approach that incorporates characteristics of … Read More
What is brand journalism, and how does it make marketing more effective for your business? As a Senior Copywriter at KWSM (and a recovering journalist), I’ve seen other marketing agencies deliver hit-or-miss results because they were chasing trends and tactics, … Read More
By taking a brand journalism approach to content marketing, companies can distinguish themselves and create a deeper connection with their target audience. This approach entails humanizing brands by telling the story behind them. This more engaging, valuable, and authentic content … Read More
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