Congressional Medal of Honor Society: How Digital Marketing Helps Push A Great Mission Forward
The Congressional Medal of Honor Society wanted to grow their social media audience to build a wider base of potential donors. However, they lacked a comprehensive marketing strategy to effectively attract and grow a highly engaged audience. While the Society received consistent donations from their larger supporters, they had not been successful in raising funds from their online fan base.
Services We Provided
Social Media Management
Content Optimization (SEO)
Email Drip Campaigns
Through actively telling the Society’s story and engaging with their audience through social media, the website, and email marketing, we grew their fan base across all channels.
In the first eight months, we achieved:
We worked to establish the organization’s credibility as a nationally recognized nonprofit and spread awareness of their mission and programs.
The traction we created for the Congressional Medal of Honor Society is a good reminder that not all success online comes from advertising. A solid content strategy, executed consistently, can help grow brand awareness, engagement and, ultimately, drive action.
Website and Search Engine Optimization
The Society needed a new website with faster load times, better functionality, and a smoother user experience. We built a new website with bold images, simple navigation and a seamless user experience. In addition to a new website design and copy, we implemented an SEO strategy to help improve search rankings for the site and drive traffic to the website through organic search.
The Society was celebrating their 20th anniversary, and we designed a new logo to commemorate the milestone. This new logo became the signature icon for the year-long campaign.
Social Media Management
We developed a plan to help the organization connect with their target audience, and began creating organic content and networking with fans on Facebook, Twitter, Instagram & LinkedIn. In just a few months, we grew their fan base by more than 250%, and achieved millions of organic impressions on our posts. This activity helped raise funds, increase engagement, and spread awareness for the important work of the Foundation.
To improve search rankings and drive traffic back to the website, we wrote weekly blogs that showcased the Society’s community work, highlighted Recipients, explained the history and significance of the Medal of Honor, and told the stories of donors and those impacted by the Society.
As part of the refreshed brand collateral, we built a new email newsletter template and implemented regular outbound communication with the Society’s audience. We used this monthly informational newsletter as an additional touch point with current, past, and potential donations.
One of the most successful initiatives we created was the Medal of Honor Moments campaign. We gathered individual stories from Society supporters about how the organization had touched their lives.