Meet Meredith Ashburn
Role:
Senior Digital Marketing Strategist
Joined the KWSM Team:
2019
Meredith’s Career Path:
- 2 years working in digital marketing prior to joining KWSM
- 2019 – Joined KWSM as a Content Editor
- 2020 – Promoted to Digital Marketing Strategist
- 2022 – Promoted to Senior Digital Marketing Strategist
Meredith has participated in a variety of programs at KWSM including the Mentorship Program and Leadership Program. She also helps train new Digital Account Managers when they join the KWSM team. She continues to sharpen her skills at account management, ad creation and management, data analysis, email marketing, and more, to best serve her clients.
Hear From Meredith
Significant Projects
Executed a digital marketing strategy that built a new lead generation system, resulting in new multi-million dollar clients
Oversaw Amazon Ads management, increasing sales and product pageviews by 100% year-over-year
Managed Google and LinkedIn Ad campaigns resulting in an average of 60 form fills per month and 75+ devices sold
Q&A with Meredith
What has been your biggest accomplishment?
I would say my biggest accomplishment since joining the KWSM team isn’t something tangible (though I have helped my clients achieve some spectacular results). When I first joined the agency, I was nervous and unsure of my ability to lead clients well. Now, thanks to the support of my team and the programs KWSM provides, I’m a completely different digital marketer – one with noticeable bravery and self-assurance. I am proud to say that over the past four years here, I have grown to have every confidence that I do my job well. That’s what I’m most proud of.
What is the best part of working at KWSM?
The best part of working at KWSM (aside from all of the AWESOME Atlanta office perks and having every other Friday off, of course) is the people. It is obvious in the people who join our agency that Katie and the leadership team are protective of the culture here – one of support, radical candor, collaboration, friendship, and a tenacious pursuit for personal and professional growth. I trust every single one of my team members to do their best work on the projects we work on together, and we all genuinely like each other. It makes working together as enjoyable as it is productive, and that’s something I don’t take for granted.
Where do you see yourself headed in the future?
I see myself continuing to advance my knowledge and leadership skills. In my role, I have to know a lot about a lot in order to explain all of our services and make recommendations to clients, and that’s a skillset I will continue to enjoy growing. The digital marketing landscape changes constantly, so even though I might not be able to forecast exactly what my role will look like in the future, I know that I will be up for the challenge of evolving with the times.
Why We Love Meredith
“Meredith possesses a remarkable attention to detail, which, coupled with her inquisitive nature, allows her to gain an innate understanding of every facet of her clients. This unique ability enables her to craft work with an exceptional level of expertise and consideration. Any client who collaborates with her is truly fortunate to have someone with such skill and dedication on their side.”
“I have worked with Meredith for nearly four years and she truly exemplifies all of the core values of KWSM. Not only does she work hard supporting all of her clients across a variety of industries, but Meredith is also always willing to support other team members – no matter what that task may be. She is the ultimate team player and an invaluable asset to KWSM.”
“Meredith is someone our team knows they can count on. Her ability to manage all of her clients and deliver exceptional work makes her an invaluable member of our team. It’s such a pleasure to work alongside her and I learn so much just from watching the way she interacts and communicates with our clients.”
“I’m so proud of Meredith’s growth as a leader at the agency. Her journey is the result of a lot of hard work and tenacity. Her willingness to consistently work to improve her performance – both in subject matter expertise and soft skills – is admirable.”
