Social Media Automation: Best Practices

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Every business owner with a social media presence knows that it takes a lot of work to build an online brand. From creating the digital strategy, to actually building your posts and engaging followers in conversation, the responsibilities can quickly … Read More

She’s Baaack! What I Learned From Stepping Away From My Company

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If, as business owners, we don’t hold a vision for our companies, no one else is going to do it either. Who cares more about KWSM’s success than I do? And more importantly, if I stop caring (or just give it up for lack of time), who will pay the price? Not just me, but every member of our team. I have a responsibility to take time to focus on the business. I need to be calm and clear-headed enough to make smart decisions. And yes, sometimes that means stepping away from the laptop. I’ve realized that having a balance between doing the work and thinking about how we do the work is essential for success – and ensuring success is my primary responsibility.