Building your brand requires more than creating content to show that your business is present on social media. To get results and grow your audience, you have to build trust. Marketing is all about building the know (brand awareness), like … Read More
It’s no secret that video is an important element of any comprehensive social media marketing strategy. Did you know that more than 1.5 billion people visit Facebook Watch every month? And that’s just on one platform! With social media videos … Read More
Social media engagement is important for any business and is a useful metric to measure the reach of your brand and the awareness of your audience. Social media engagement also helps you strengthen your connections with customers and allows you … Read More
Managing a variety of social media accounts can be difficult, especially when you are not sure how to keep your profiles up-to-date, professional, and on-brand. The key to keeping your business profiles looking professional and trustworthy is consistency. You can … Read More
This month, President of KWSM Katie Wagner and some of our KWSM team members visited Vanguard University for The National Conference for Coerver Coaching. Coerver Coaching is the world’s number one soccer skills teaching method, with over one million players, … Read More
It’s beginning to look a lot like Christmas! In the news today, we share some of the newest updates that Instagram, Facebook, and Twitter are gifting us this holiday season. Facebook Finds False Claims Faster Facebook announced that they have … Read More
Every email your business sends out is meant to be opened. Just like social media, email marketing tactics that worked a few years ago may not be as successful now. The ever-evolving landscape of the digital world does not wait … Read More
How many digital marketers does it take to screw in a lightbulb? None — they’ve automated it. How many digital marketers does it take to cook Gnocchi and Eggplant? — That would be 13. The KWSM team took a break … Read More
With a majority of businesses incorporating video into their marketing campaigns, the various types of video continue to emerge. One of those video types if interactive video. What Is Interactive Video? Interactive video allows viewers to interact first-hand with … Read More
It may seem like establishing a presence on Facebook is impossible without paid posts. Even though social media has become a ‘pay to play’ game for many brands, organic content is still useful if you are able to keep your … Read More