KWSM Mentorship Program: A Deep Dive Into Facebook and Instagram Advertising

  At KWSM, we have a mentorship program that allows team members to learn from each other. The goal of the KWSM Mentorship Program is for Mentees to expand their professional skillsets and cross-train in an area of business and marketing they may not be as familiar with. It also encourages Mentors to develop their […]

How to Create a Public Relations Strategy

Man with microphone listens for cues on a headset about his public relations strategy

Before you start sending out press releases and media pitches, you need to develop a public relations strategy. A customized PR plan allows you to create a timeline of customized steps to help you reach your business goals for building relationships, growing media contacts, and winning PR coverage. Let’s take a look at how to […]

Core Values at KWSM a digital marketing agency