How Does an Influencer Marketing Strategy Help Businesses?
How will an influencer marketing strategy help your business? As a business owner, you work hard to produce great products and services. And you’ve done your best to explain the benefits to your target audiences, but the leads or sales aren’t coming in. Why? Because you don’t have third-party validation. No matter how truthful or […]
KWSM Mentorship Program: A Deep Dive Into Facebook and Instagram Advertising
At KWSM, we have a mentorship program that allows team members to learn from each other. The goal of the KWSM Mentorship Program is for Mentees to expand their professional skillsets and cross-train in an area of business and marketing they may not be as familiar with. It also encourages Mentors to develop their leadership […]
How to Create a Public Relations Strategy
Before you start sending out press releases and media pitches, you need to develop a public relations strategy. A customized PR plan allows you to create a timeline of customized steps to help you reach your business goals for building relationships, growing media contacts, and winning PR coverage. Let’s take a look at how to […]
