3 Benefits of Brand Journalism for Small Businesses
How does brand journalism benefit small businesses in comparison to other content marketing methods? There are a lot of ways to approach digital marketing, both from a strategic and tactical perspective. After seeing some of those approaches at other agencies, I joined KWSM as a Senior Copywriter in part because of the opportunity to tell […]
Why You Shouldn't Have Multiple Profiles On The Same Social Media Channel
While some business owners may think having multiple profiles on one social media channel will give their company greater visibility, the opposite is actually true. Having several profiles on a single social media channel is incredibly detrimental to your company’s online image. Multiple profiles can come across as spam, make your business look unorganized, or […]
