3 Takeaways from JC Penney’s Social Media Campaign

When JC Penney’s brand revamp caused an uproar, the company turned to social media to regain control of its image and to address complaints from its disgruntled customers. The entire situation is unfortunate for JC Penney, but I can’t imagine a better way that the company could have handled the debacle using a social media […]

Can Social Media Save JCPenney?

Does social media work? Here’s a success story from a popular national retailer. Recently, JCPenney revamped its brand, ousting its outdated department store “sales and coupons” strategies and launching an entire makeover emphasizing low prices and modern and hip clothing lines. I don’t remember the last time I stepped into a JCPenney store, and there’s a […]

Core Values at KWSM a digital marketing agency