Connecting with our fans is the biggest challenge on social media. Refining a social media strategy that works best with your business model is a craft – it takes time to cultivate the strongest content calendar that best embodies your … Read More
Stick to one thought per post. Write less, not more. Put the important stuff first. When writing content for social media, how you say it is just as important as what you say. Much of your audience probably has full time jobs that do not involve being on Facebook all day, so don’t give them long, confusing posts that require lots of time and concentration. Give them scan-able posts that they can learn something from, and get back to work!