Meet Katie Wagner
President & CEO
Katie spent more than 15 years as a journalist. After graduating Magna Cum Laude from Boston University with a B.S. in Broadcast Journalism and a B.A. in International Relations, she began her career as an investigative reporter, and then spent a decade as a television and radio news anchor. Katie has worked at CBS, ABC, Fox, CNN and National Public Radio. In addition, she has appeared on dozens of commercials, educational videos and websites. She has hosted her own talk show, had columns published in major newspapers and blogs, and is a popular public speaker.
In 2010, Katie realized that she could use the skills she learned in the newsroom to help business owners connect with their clients online. She opened KWSM to help companies and organizations tell their story, building the agency with journalists, whom she knew understood how to establish a relationship with their audience and convey information in an engaging and educational way.
Katie is a proud member of Vistage, Provisors and the Young Entrepreneur Council. She has served as a member of the Advisory Board for Web Wise Kids, a non-profit focused on keeping kids safe on the internet and social media. In 2012, she was honored with the organization's 'Champion for Children Award.' Over the years she has served as an Entrepreneur in Residence at Chapman University's Leatherby Center for Entrepreneurship and Business Ethics, a Mentor for Chapman's MBA Program, and a guest lecturer for Chapman, California Southern University and California State University, Fullerton.
Katie is also a certified first responder with the American Humane Association (She was one of the first rescuers allowed into New Orleans after Hurricane Katrina) and has worked and volunteered in dozens of animal shelters across the country. In her free time, you can find her hiking with her 5 rescue dogs, or at the barn with her horse.
We create & execute
integrated digital marketing strategies that generate leads and sales.
Founded in 2010, KWSM is a team of brand journalists that helps law firms create relationships with their clients and prospects. We work with small and mid-sized firms that lack the manpower or expertise to run a digital marketing campaign in house. We also support larger firms who may have a full marketing department, but need additional direction with the digital part of their marketing strategy.
As professional storytellers, we help legal professionals express themselves through great content, authentic social media, effective online ads and compelling websites. We’ll ensure that your online presence accurately tells the story of your practice, and delivers the results you’re looking for.
Portfolio of Our Work
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Number 4 Hair Care wanted to increase online sales, and improve brand awareness with salons and stylists who could carry their products. We created a mix of custom and curated content that was both informative and aesthetically pleasing. This included how-to videos from leading stylists, product-focused photo shoots, new product launch campaigns, social posts across a variety of channels, and weekly blog posts. Our content has established Number 4 as a leader in the hair care industry and continues to drive website traffic, product sales, and overall community engagement with stylists.
RiverRock Real Estate Group wanted to bring their mission statement to life through a series of culture videos showcasing how the team lives the company’s ‘be exceptional’ brand value. We interviewed several team members about what makes RiverRock exceptional, and how they strive to exemplify the ‘be exceptional’ philosophy through their work. We also gathered footage around the office and at job sites and created more than a dozen stories showing the ‘be exceptional’ value in action. The finished videos are displayed on RiverRock’s website and social media channels, and act as a powerful reminder of the culture the firm has created and how it serves both their clients and the team.
Camino Federal Credit Union needed a new website with an updated look, more functionality, and a better user experience for members. We designed and built a new site that was clean and easy to use – while at the same time ensuring that it was ADA compliant and adhered to the standards of a highly-regulated industry. We redesigned the products and services pages to focus on conversion, and the new site is generating significant leads for products like auto loans. In addition, the percentage of members taking advantage of online banking has increased, since the new site provides a better online experience.
Visit the Camino website.
F45 Training Aliso Viejo was opening a new fitness studio and needed to attract members. We designed and implemented a 3-month pre-launch advertising campaign targeting Aliso Viejo residents who fit the desired demographics. We created a website landing page to collect sign-ups for a free 14-day trial membership, and drove traffic to the page using Facebook and Instagram ads. On the day of the grand opening, more than 150 people had registered! As our campaign continues, classes are filling up, with new members joining every day.
Meet the KWSM Leadership Team
Inc. Magazine Best Places to Work
Rated 96/100 in 2020
VP of Strategy
VP of Operations