Your website is the hub of your digital marketing strategy. In this class, we’ll dive deeper into the essential elements for an effective website – from making sure you’re found easily online to successfully converting prospects into leads. You’ll receive an easy-to-follow checklist to ensure that your website and landing pages adhere to best practices. And, you’ll learn insider tips, tricks and tools for continuing to improve your website over time. We’ll walk through the basics of SEO and teach you how to create an optimization plan and ensure that your website ranks well in search results.

Now that your digital strategy is in place and you’ve improved your website (classes 1 & 2), we’re getting social. You’ll learn why having a social media presence is so important, what makes good content, best practices for each of the five major social media platforms (Facebook, Twitter, LinkedIn, YouTube & Instagram), and the foundational elements of social media advertising. We’ll also discuss what metrics you can track to know if your social media is working. If you’ve been struggling to grow your digital footprint or reach your target audience, this social media “masterclass” is for you.

Once a visitor interacts with your website, they become a prospect. But how do you nurture them into becoming a qualified lead? In this class, you’ll learn our agency tactics and best practices for creating touchpoints with your audience from first contact to warm lead status. From email drip campaigns to text campaigns and retargeting ads, you’ll learn how and when to communicate, what tools to use, and how to ensure that your audience engages with your follow-up content. We’ll also show you how to analyze the right data and optimize your campaigns for success.