With the new year around the corner, many businesses are updating their strategies to engage with their audience. One of the most common questions we’ve heard is “are blogs still worth the effort?” Consider the following reasons to keep blogging in 2020.
Increase Your SEO
Even if your audience only reads a portion of the blogs you publish, those posts are still helping your marketing efforts. When it comes to Google search rankings, blogs (if done correctly) can be gold. Google favors websites that have new pages added regularly because this behavior shows that the site is active and updated frequently. Blog posts make it easy to add new and relevant (relevant being the “key word” here) pages to your site on a regular schedule. Of course, other factors can affect your website’s SEO, but as a general rule, blog posts will help your website rise to the top.
Blogs are a great platform to show off your company’s expertise. While educational social media posts are effective, they aren’t the best place to provide followers with the in-depth information they are searching for. Rather than limiting yourself with the character count of a caption, write a full blog where you can show off your knowledge of the industry. Impress your followers with your industry insight and they will be more likely to trust your brand, especially if you help them solve a problem or make an informed decision.
Stay on Top of Industry Trends
While the first two benefits are more centered on viewer behavior, there’s also an internal benefit of blogging. It’s one thing to read about new trends, but being the first to write about them engagingly will ensure your organization is staying ahead of the competition. By writing regular blogs on your industry’s news, you are requiring yourself to stay on top of innovations and changes in your industry. Challenge yourself to continue learning about the new tools and practices as they arrive on the scene. As one of the first organizations to write about a topic you can shape the narrative for your clients and partners before they learn about it from someone else.
Blogging will continue to remain a relevant marketing tool as long as blogs continue to benefit your marketing strategy, and the benefits we’ve discussed here are not expected to change any time soon.
Did you know that marketers who prioritize blogging are 13x more likely to achieve a positive ROI on their efforts?
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