Email marketing has changed the way businesses communicate with their customers and potential customers. With a strong content marketing approach, email is more powerful than ever. It moves the conversation about your business in to a more personal environment: your inbox. According to HubSpot, email marketing as a channel was the third overall lead generation source for marketers in 2013, producing 13 percent of all leads. If you haven’t taken the plunge into the email marketing arena yet, here are 3 solid reasons why you should consider it for your business:
1. It’s Cost-Effective
Using email to streamline the interaction between your business and the consumer is one of the most cost-effective ways to market. With an ROI of around 4,300 percent, according to the Direct Marketing Association, email marketing practically pays for itself. Also, some platforms like Constant Contact or Mail Chimp offer free standard accounts for a certain amount of time or until you get a certain number of subscribers. This will help get your email marketing campaign going on a regular basis to see what works for your customer base.
2. Starts the Conversation With The Consumer
Email marketing is a great way to get your foot in the door with your target audience. It starts the conversation with the consumer on a more personal level. Though, your email might be going out to 50, 100 or more people, depending on the information you gather when people sign up to your list, your emails can be customized with the name of the person you are emailing – giving the communication a more personalized feel. Also, you can have multiple emailing lists, or allow people to sign up to a specific segment of your list. This allows you to bundle certain types of contacts. For instance, if you wanted to send a specific email to your regular customers, maybe a coupon or special promotion to reward them for their continued business, you can do so.
3. You Can Help Your Subscribers Share
Email Marketing gives your subscribers something regularly in their inbox that is easy to share. Very few people will take the time to pass on a flyer or recount the message from a radio advertisement. But they will press a simple button in their inbox to post your message on their social media channels. They can also send the message directly to a colleague, family member or friend that they think may be interested in your message. This sharing helps you build your exposure and possibly gain new subscribers for your list.
The best way to grow your small business is to build trust with your audience and good email marketing content deepens your relationship with that audience. Are you ready to grow your business through email marketing?
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