Many in-house employees running social media channels face the challenge of not having enough time to craft authentic content to fill their business’ needs. Juggling other job duties and day-to-day responsibilities make it difficult to consistently develop fresh, engaging posts to fill a content calendar.
Even for those whose sole purpose is social media management, procuring vibrant images that work on your company’s social media channels can be time-consuming. If your business is struggling with the time to create strong content, it may be time to outsource the work to a digital marketing agency that has the time and expertise to enhance your company’s digital brand. Here are some reasons to turn to the pros.
A fresh pair of eyes is always helpful when creating content calendars because there is such a thing as “being too close” to the branding. For example, the workload of your marketing team may produce a more narrow thought process about social media content creation and other branding projects. A major benefit of outsourcing your social media to an agency is identifying innovative ideas about creating and enhancing your brand personality. Marrying your guidance as a brand expert with a fresh perspective of an experienced digital marketer can result in a myriad of new ideas for great social content.
As a company’s marketing manager, your job description is often very broad, which limits the time you have to research and stay abreast of industry news and changes to social channels. Working with an outsourced team is helpful because agencies often employ a number of content editors who work with a variety of brands across many industries. This gives agencies a significant advantage to stay on the forefront of social media trends before a marketing manager who is being pulled in 10 different directions. Also, outsourcing your social media to an agency will free up time for your own marketing manager to focus their time on other important branding projects or events.
A small in-house marketing department often lacks the resources to grow your business’ social media presence. In addition, small businesses struggle with having the right people available to brainstorm and develop an effective social strategy. This is why outsourcing your digital marketing pays off. An agency has the resources to share ideas with each other and develop strong solutions to complicated strategy and content issues. Time is also on their side. While it may take your in-house marketing team several weeks to troubleshoot an issue, it may be a quick fix for a seasoned team of outsourced content editors.
Is your business ready to audit its social media branding? Find out how our social media management and coaching programs can help.