Everyone who uses social media has seen an ad for something. With more companies creating social media ads, standing out gets more difficult. Companies are looking for ways to make their ads more engaging and effective. Motion graphics are a cool way to interest ad viewers and increase engagement.
Motion graphics (sometimes called visuals) are digital animation that largely includes text and sometimes music to convey a message to viewers. Motion graphics have been around for years, but with the rise of social media and digital advertising online, motion graphics have been a popular way to tell viewers your message. Some of the most popular motion graphics are GIFS, Cinemagraphs, boomerangs, and infographic videos.
There are a number of reasons why motion graphics and video are better for ads. Utilizing the motion of graphics is a great way to grab the attention of your viewers and increase ad engagement. By 2020, Cisco predicts that 80% of all internet traffic will be video. Additionally, video and motion graphics leave the guesswork out of what you want the viewer to understand; they are notoriously known for better illustrating a clear call to action as well. Also, this kind of content requires you to grab and keep a customer’s attention for a longer period of time in contrast to photos and illustrations where you may not show the complete pictures.
These videos help potential customers visualize and understand exactly the message you are trying to convey. With a photo, the viewer can conclude in seconds the message by looking at the media and reading the text and move on, by using motion you are more likely to catch the viewers attention, reel them in, and make your pitch.
Make your ads more effective by leaving the guesswork out! Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.
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