As a business owner, you’re always looking for ways to impress your customers and improve the way your business runs. Discovering who your target audience is likely one of the first things you thought about when you started your business. Your audiences are extremely important when you post content on social media. If you’re a business owner, one of the most crucial components of your audience research is social listening. Here’s what social listening is all about, and how you can leverage it to improve your social media efforts.
What is Social Listening?
Social listening is what it sounds like – “listening” to social media users online. It’s a series of tactics used to give companies an opportunity to analyze and respond to conversations that are being had about them on social media. Effective social listening will help you manage your business’ reputation on social media. If you ever wondered how your customers felt about your products or services, asking to hear their opinions can be scary – however, it will help your business thrive.
Steps To Successful Social Listening
Step 1: Log in to your company’s different social media channels and start looking at the following things:
- Whenever someone has mentioned your business
- How your competitors are using social media
- Any feedback you can find from your competitors’ consumers
- Search for hashtags that would be relevant to your business
Step 2: Analyze the information. Pay attention to common concerns or complaints consumers have about your business or your competitors.
Step 3: Using what you’ve learned, craft some responses. Look to address the following:
- Comments from happy customers
- Comments from unhappy customers
- Potential customers who are posting about an issue that your products or services could solve
Why Social Listening Matters
These days, just having a presence on social media isn’t enough. Scheduling your posts out weeks in advance and then forgetting about them won’t help you increase your customer leads. You need to be actively monitoring who is discussing your business and what they want from you to keep making purchases. Take the time to engage with your customers, and don’t be afraid to reach out to them privately to get more information about their experiences and use their feedback to make changes.
Social listening will help you get a better understanding of what customers want and manage any potential crises that arise. You’ll be able to analyze which posts are getting lots of positive engagement and use the information to increase the engagement each week. Whether the customers are happy or unhappy with an aspect of your business, you will find valuable feedback–and you can use that feedback to deliver better experiences to your customers.
Do you need to start marketing your company on social media, but aren’t sure how to get started? Or maybe you’ve been posting content, but can’t seem to get the results you want.
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