What’s Better a Like or a Share?

Social media has many caveats.  With frequent updates and resurfacing content, social media changes rapidly.  Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media.  Using social media is one thing but using it well is the key to online success.  Stay updated and stay informed with the latest social media news.


What’s better on Facebook, a like or a share?  The source of the confusion stems from the Weight of the two objects and which object tends to have a larger dent on social lift. The answer resides in a cross section of psychology, marketing, and Facebook’s ecosystem. Likes are definitely a lighter Weight than Shares in Facebook’s algorithm, Edgerank. Read more.


Mark-zuckerberg-fb-announcementFacebook is announcing some big changes.  Not only will Facebook look different, but it will have new features that will be important for social media marketers to know.  As Facebook announces new changes, you don’t want to miss them.  Here’s how you can follow what they’re doing. Watch the updates.


Are you sure you are not being annoying on social media?  If the answer to that question is yes, they surely you are not engaging in any of the 5 most annoying social media practices.  Although much of social media marketing is left to discretion, there are a few unwritten rules we have to abide by. 5 things not to do on social media. 


Facebook is changing the news feed.  Pictures will be bigger, sorting the feed by pages, pictures, status updates, and a whole lot more are now in store for the average user.  These changes are going to bring about new strategies and new tactics for marketers to advertise their business.  See what’s in store.


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KWSM is a digital marketing agency made up of brand journalists. We specialize branding, positioning and ongoing marketing execution in order to generate leads. Our offices are located in Orange County, CA, San Diego, CA, Las Vegas, NV and Atlanta, GA, but we serve clients all over the country. Read More