Facebook is one of the most popular social media channels that business owners start with when making their transition into the digital space. Their goal is to engage with their target audience, stay top of mind, and drive traffic to their website. They start posting consistently and checking the page regularly for comments – but they’re not seeing any traction. The missing puzzle piece may be content that connects with their fans.
Creating great business content isn’t a secret. The key is to get personal and use a combination of different types of posts.
Capture Attention with Video
Video content performs very well on Facebook. As people are scrolling through their feed, they slow down for video content because it captures their attention. Dynamic imagery can impact engagement, and you can use video to tell a story or strike a chord with followers or people interested in your business. While static images are better than a post without one, video content does better than posts with images. If you don’t have the time to create videos in-house, consider outsourcing to a firm that can help.
Marketing Resource: Video Production and Photography
Share Spirited Posts, not Products
Not every post on your business’ Facebook page has to be about products or services. This is a common mistake businesses make as they establish their online presence. Having too many posts about your offerings can turn off your followers. Instead, begin sharing spirited or humanized content about your business that excites people. These posts can be inspirational, humorous, or practical, and help you build relationships with your fans.
Stay Timely and Relevant
While making posts that resonate with your audience is important, an often overlooked detail about creating content is when you post. Facebook has analytics within the platform called “insights” that you can use to discover what time your fans are most active. This will allow you to publish posts when they’re most likely to be seen, thus optimizing your content strategy. This is a simple but mighty tactic that you can use every time you post.
People spend an average of 38 minutes per day on Facebook.
Does your business need a strong content marketing strategy? At KWSM, we create fully-customized digital marketing plans to attract and engage your audience.
CONTACT US to learn about creating an effective content marketing strategy for your business.