Keeping current on the latest marketing trends can be difficult in the ever-changing world of marketing and technology. Every day there is an update to Facebook’s features or a new trick added on Instagram. And with algorithms continually being altered and the social tech giants choosing to keep the specific data points of their algorithms close to their vests, attempting to keep up with the latest best practices for posting and digital marketing, in general, can feel like a second job. Under such conditions, it can be difficult for a business owner to stay updated. If marketing best practices change daily, and your priority is running your business, how can you, a business owner with limited time, effectively keep on top of marketing trends?
Podcasts. Podcasts are the answer. Podcasts provide the most convenient method of learning for even the busiest of business owners. The casual and passive delivery system allows you to listen on the go, such as when you’re exercising or driving. But with recent statistics citing that there are currently over 750,000 podcasts, how do you know which ones to follow?
That’s where we come in with our handy list. At KWSM, we’ve done the listening for you, and below we’ve compiled the three best podcasts to help you stay abreast of the latest digital marketing practices.
The Science of Social Media
The Science of Social Media is a podcast presented by social media management software company Buffer. Every Monday, the two co-hosts share and discuss the latest news, updates, and best practices for social media marketing. Some of their best episodes include “The Art of Copywriting: How to Write Better Captions and Tell Stories that Get Engagement,” “6 Rules for Great Storytelling as Told by Pixar,” and “9 Proven Techniques to Improve Your Instagram Content (Feed + Stories).”
Copyblogger FM is a weekly broadcast hosted by Sonia Simone, one of the founders of Copyblogger.com and also the company’s Chief Content Officer. Each podcast runs between 15 to 30 minutes in length and Sonia shares her takes on marketing and business, as well as her knowledge on content marketing strategy and great writing techniques. Some of her recent topics included: “How To Write an Epic Blog Post, Part 1: Thinking and Research,” and “3 Almost Magical Headline Ingredients for More Traffic, Engagement, and Shares.”
Marketing Over Coffee
With the tagline “at the intersection of marketing and technology,” Marketing Over Coffee is a podcast that discusses new and traditional methods of marketing. The hosts, John J. Wall, and Christopher S. Penn post the show every Thursday, and episodes run about 20 minutes long. Some of their most popular episodes have been interviews with top marketing and business gurus, including the episodes titled: “Simon Sinek: Start With Why” and “Seth Godin.”
Podcasts are a great way to learn new topics with minimal effort, and we hope that this list has provided you with some food for thought. But if you happen to have too little time to even listen to podcasts, perhaps consider hiring a dedicated digital marketing agency like KWSM. At KWSM, our experienced team of content marketers and web developers work seamlessly to tell your brand’s story, and we’re ready to take your business to the next level.
Did you know? Social media has a 100% higher lead-to-close rate than outbound marketing.
Our team works as an extension of your team to carefully craft fully developed and expertly researched blog posts, landing pages, white papers, e-newsletters, and email drip campaigns that will keep your fans engaged.
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