As technology evolves, so does the way we find new businesses. Google has become one of the number 1 means of finding consumer goods, restaurants, services, and more. The way we search on Google is even evolving! According to Neil Patel, almost 40 percent of internet users in the U.S. use voice search. Though this technology has been around for a long time, it has just recently gained popularity with the use of smartphones, electronic assistants like Alexa, Amazon Echo, and Google Home. How will this affect SEO, specifically voice search engine optimization strategy?
What is Voice Search?
Voice search uses voice recognition technology to place your query into a search engine. Typically voice search is performed on your phone or through a smart assistant like Alexa.
How is Voice Search Different From Normal Text Search?
When typing in a search query we tend to be more direct and don’t always use full sentences because a couple of words will do. However, this is not the same as how we talk. We tend to use voice search the way we would ask a friend a question using more of a full sentence structure. For example:
Text Search: Los Angeles weather
Voice Search: What’s the weather like in Los Angeles today?
What Does This Mean for SEO?
This means that keyword stuffing just won’t cut it. Your content needs to be conversational and informative. It’s about focusing on user experience and making sure that while being conversational, your information is also concise. This is because the “typer” might be okay with doing research, but someone using voice search wants quick answers and instant results.
Voice Search Engine Optimization Strategy
Here are a couple of quick tips that can help you rank for voice search.
- Title blogs using the common questions customers ask using voice search.
- Utilize definitions early on in your content, ideally right after the title of the page.
- Use local SEO tactics to boost Voice SEO, especially if you reference your local area and integrate local keywords into your copy.
- Build out pages on your website that answer FAQs.
- Use long-tailed keywords.
- Use schema to mark up your content and tell search engines what your site is all about.
Don’t get caught playing catch up with voice SEO. Though the future of this feature is still a bit unknown, there is a lot of potential here!
Almost 40 percent of internet users in the U.S. use voice search.
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