It’s no secret that video is one of, if not the most important form of communication on social media. Even Instagram’s most popular feature is Stories, which even when not a video, feels like a video. Scroll through your Facebook feed, and you’ll see more video than text or picture posts. The greatest strength of video is how powerful it is in telling your story. It gives your brand a face, a voice, and leaves a stronger impression with your audience. While thinking about how you can make your video content stronger, it’s important to keep a few key tips in mind.
What Purpose Does It Serve?
Video might be popular, but that doesn’t mean you can post some videos and call it a day. You should aim to tell a story, either about your brand, about your product, or about your audience. Finding that story is your first, and most important step in creating video content.
Video lets you show off your personality, and having periodic clips of your team on the job, showing the strength of your company culture, or celebrating milestones can be great to build brand loyalty.
What Are Your Channels?
When it comes to posting video, the world is your oyster. Facebook, Instagram, Twitter, LinkedIn, Snapchat… The list goes on. Every social platform, no matter how small, has an option to upload or record video. Each channel has its strengths and weaknesses, so start with your strongest channel, and gauge the response.
Facebook and Instagram have excellent live video features, and you should unquestionably take advantage of them. Are you at a tradeshow? Give your audience a tour of the show floor. Do you have a new product or service launching? Get it on video. The ability to have a live audience and to save the video for later use means that you have multiple ways to reach your audience.
Experiment with pre-recorded and live video on your channels, and use the information you gain to inform your approach going forward. Video might feel like a new world for you, but remember that many of the same aspects of solid social media content extend to video as well. You’re more prepared than you might think.