Companies That Need Privacy Policies
Policy Gap Analysis
“Most require the company to disclose what personal data they are collecting, how they are using it, and if they are sharing or selling that data, among other things,” Jodi says.
A privacy gap analysis looks to see if a company is adhering to these laws and actually doing what their policy states regarding collecting, using, and sharing data. Many times, these analyses reveal very common problems. These include:
- Using a generic policy
- Not being in line with the laws in prospective jurisdictions
- Collecting, using, or sharing information without disclosing these actions to site visitors
- Missing required disclosures from advertising and analytics vendors
More and more consumers are demanding privacy transparency from businesses all over the world. As a result, many countries, including the U.S., are adopting comprehensive data privacy laws.
“Enforcement of these laws is also ramping up,” Jodi tells us. “California just created the first state-level privacy protection enforcement agency in the U.S., and Congress is considering providing more resources to the Federal Trade Commission to investigate and enforce federal privacy laws. These would supplement the already strong level of enforcement in the EU.”
Companies that do not have a clear policy in place may be subject to hefty fines from regulators and private enforcement.
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