On the heels of a major user surge announcement, Pinterest has implemented new influencer marketing initiatives. Meanwhile, Facebook is facing a series of lawsuits alleging that it has employed discriminatory practices. But the biggest story hitting social media this week had the Twittersphere buzzing! Twitter is allowing you to have a reverse chronological timeline again! These are the stories trending in social media this week.
Pinterest Expands Content Marketing Initiative
It’s been a big year for Pinterest. The company recently announced that its user base had increased more than 25 percent in the last year. Now, the social media titan has announced that it is assisting brands with influencers relationships inside of the platform by providing more resources for campaign measurement. The platform has expanded its content marketing API to third-party influencer marketing platforms for the first time. Eight influencer launch partners have been announced, including OpenInfluence, Hypr, Klear, AspireIQ, Mavrck, Izea, Influence.co and Obvious.ly.
Twitter Allows Users To Choose the Look of Their Timelines
Twitter recently announced that users would once again be given the option to view their timeline in reverse chronological order, with the option to opt out of its “Show the best Tweets first” format. The platform shifted to a standard algorithmic timeline in 2016, which caused a backlash from the Twitter faithful. Twitter cited user satisfaction as it’s reasoning for employing the unfiltered, chronological model.
The company is working to create an efficient swap that which would allow users to toggle between an algorithmic or chronological timeline. For now, however, users can deselect the “Show the best Tweets first” setting to achieve the same effect.
Facebook Accused of Allowing Bias Against Women in Job Ads
A group of job seekers is suing Facebook alleging that the platform knowingly aided employers in discriminatory recruiting practices by excluding female candidates from specific campaigns.
The lawsuit claims that employers utilized Facebook’s targeting technology to exclude women from the users who received advertisements that highlighted openings for two companies: JK Moving Service and Enhanced Roofing and Remodeling. The job seekers, in collaboration with the Communications Workers of America and the American Civil Liberties Union, are filing charges with the federal Equal Employment Opportunity Commission against Facebook and 9 employers.
According to Joe Osborne, a Facebook spokesman, there is no place for discrimination at Facebook.
“It’s strictly prohibited in our policies,” he said. “We look forward to defending our practices once we have an opportunity to review the complaint.”
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