WHAT’S RELEVANT THIS WEEK IN SOCIAL MEDIA
The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily basis. It’s important to stay informed of the current issues and trends so that your social media presence stays relevant. Using social media is one thing, but using it well is the key to online success. Stay updated with the latest social media news!
IN CASE YOU MISSED IT:
In its developer forum, Twitter has confirmed that it will no longer require Direct Messages to be in 140 characters and under. This update will not affect regular tweets, which will remain under the 140 character constraint.
Twitter is also allowing users to shoot and share videos in landscape rather than the traditionally used square format. To use the new landscape mode in the Twitter app, simply select to add a photo to your post. Select the camera icon, and click the red video button. Turn your phone sideways, and start shooting!
The channel made targeting easier for advertisers, using the types of apps users have installed to create a custom audience. Twitter already uses information on app installs to target ads – but the difference now is that brands can feed users ads based on the overarching types of app installed on devices, instead of just the specific pieces of software downloaded.
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