How should advertisers be utilizing social media? Do you use more than one platform? LinkedIn rolled out new updates this month that might make it easier for marketing, while Pinterest plays a big role in life moments.
Twitter Crashes, Again!
Can’t seem to log into your twitter account? You’re not the only one! On August 21st, Twitter reportedly stopped working in Japan, India, the UK, and different parts of the United States. This is not the first time a social media platform has crashed for multiple hours or even days. It is actually pretty common, with Facebook and Instagram crashing just last month. Social media is not always reliable, and that’s why it is important to leverage all social media platforms simultaneously. As a business, you should not rely solely on one platform for all your marketing needs. With that being said, remember who you are marketing for and use each platform appropriately.
Even the Princess Uses Pinterest
Meghan Markle is just like us! Well, kind of. On a recent podcast with Gloss Angeles, Daniel Martin, Meghan Markle’s makeup artist, revealed that while preparing for her wedding they used Pinterest to find the perfect look. Martin stated, “I knew what she liked and didn’t like. We exchanged Pinterest pictures over text.” According to a survey by Pinterest, 85% of women use Pinterest to plan life moments. This means that if your business is centered around women, then you should definitely start utilizing Pinterest as one of your main advertising platforms.
LinkedIn Expands Their Valuable Partner Program
LinkedIn rolled out a new update to the LinkedIn Partner Program this month. The Partner Program is a community of technology and service providers that advertisers can use to save time and energy, while also improving the performance of your campaign. Partners are qualified in many different areas including marketing analytics, audience management, content marketing, and much more. The new update will help users become even better advertisers with three new categories: audience discovery, content recommendations, and industry benchmarking. These partners will help users discover new audiences that have significant engagement with topics related to their business. The program also helps users discover trending topics with which their specific audience is already engaged. Along with this, users will now have better insight into the engagement performance of their content and the type of content posted by their competition.
Did you know that on average people spend about 3 hours a day on social media?
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