When you’re walking through a farmers market, the vendor that catches your eye the most is the one that you’ve seen previously in multiple places. This is due to that vendor creating a brand and telling their story through their design and marketing. If you want to make your brand stand out from the crowd, follow these three tips:
Cohesive Messaging
Whether your customers are online or in person, you want their experience with your brand to be cohesive. If they’re looking at your Instagram account that has dark photos and a witty sense of humor then they go to your website and see a light color palette with inspirational quotes, there’s going to be a disconnect. Oftentimes, this confusion can lead people to turn away from your brand completely. Be sure to keep your aesthetic and brand voice in unison across all marketing channels – in person and online. This ensures that your customers become familiar with your company and unique messaging and will be able to spot your brand no matter where they see it. They’ll be much more likely to become loyal customers and want to share your company’s experience with their friends.
Website Optimization
While social channels are important for marketing, they can’t be utilized to the fullest if your website isn’t optimized to create the ultimate user experience. From your page speed download to the placement of your call-to-action buttons, you’ll want to make sure that your site has everything in place to benefit your overall goal – sales, leads, sign-ups, etc. Take a step back and look at your website from your customers’ perspective. Go through the entire sales process – from beginning (looking at your home page) to end (conversion metric) – and take note of what your customers are experiencing.
Multi-Purpose Videos
Filling your closet with multi-purpose clothing is the same thing as filling your content closet with videos. They’re versatile, engaging, and are one of the best pieces of content you can have. If you have long videos, you automatically have a bunch of short-form videos that you can use throughout your social content and on your website. By cutting up your video into multiple short clips, you’ll be able to get a lot more use out of your video. Short clips are perfect for sharing on Facebook/Twitter/Instagram where people can easily, and quickly, digest and share them with their friends and family. This way, instead of sharing one long-form video once, you get to share your video multiple times, at more than one time.
As you begin to make these changes, see how you can boost your social media presence as well!
