Social media has many caveats. With frequent updates and resurfacing content, social media changes rapidly. Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media. Using social media is one thing but using it well is the key to online success. Stay updated and stay informed with the latest social media news.
IN CASE YOU MISSED IT:
The biggest nuisance that brands see on Facebook has been the fact that fans don’t see all of their posts. Now, it appears that users can fix this. It is now possible that some users can select to see notifications on desktop and mobile each time a page posts. Find out how.
Social media is about telling your brand’s story. Its about conversation and information. Social media is not the place for a hard sale. Any marketing consultants, or at least any that are worthwhile, will tell you that this is out you ultimately build the presence of your brand, through story-telling. But how do these marketing consultants tell your story? Find out how.
Social media has had such a large impact on society that firms are paying for it to be done. The free service is being contracted out to specialists and consultants for money. Having it done right and having it look right is important. That is why companies are beginning to pay for reviews too. They want their reputation and online presence to look as good as possible. Studies say that by 2014, one in ten social media reviews will have been paid for. See why.
Facebook has a nifty built in analytics system to help you visualize the impact of your page. There is reach, number of likes, friends of friends, people talking a nice little graph all packed into their analytics. However its hard to understand what exactly these numbers mean and what they mean for your business. Here is an article that helps to make sense out of these numbers. Read the article.
Feature photo credit: @carol_s_adams
