TikTok has only been around since September 2016 but has gained enormous popularity in such a small amount of time, compared to many of the top social media apps like Facebook and Instagram. As of January 2021, the platform has 689 million monthly active users worldwide. As this app has evolved, it’s become more than just a place for tweens to lip-sync. In fact, according to Statista, users aged 10-19 only account for 25% of TikTokers now. This semi-even age distribution of TikTokers from ages 10-49 means that advertisers have a unique opportunity to use captivating TikTok Ads to reach more people than ever before.
Get Your Aspect Ratio Right
Vertical videos have been the norm for a while now, and TikTok is no different. Using an aspect ratio of 9:16 is crucial to the credibility of your social media ad. The goal is to make your video look as organic as possible, so you’ll want to follow the same format that everyone else posts their videos in. Make sure your ad takes up the whole screen and has a minimum resolution of 720 x 1280px.
Limit the Video Length of TikTok Ads
TikTok videos can be up to 60 seconds long, but this length of time is rarely necessary unless you’re posting a tutorial. TikTok videos are most engaging when they don’t require much attention span. The best way to ensure that viewers watch through to the end is to keep the video length between 9 and 15 seconds long.
Make Sure to Start with Something Attention-Grabbing
Scrolling on TikTok happens pretty fast, so it’s important that your ad grabs their attention within the first few seconds of the video. Typically this can be accomplished through quick cuts, engaging sounds, or movement.
Be Careful Where You Place Your Video Elements
There are many icons and buttons on the TikTok interface that can obstruct important captions or call to actions on ads. Make sure your ads work around these social media elements for a seamless execution.
Use Sound Wisely
All successful TikTok videos use sound. Whether you use music, someone else’s sound, or your own original sounds, make sure your sound is not just noise. This sound is a key component of your ad and should add to your video’s purpose.
Don’t Forget Captions
Being inclusive is a major part of TikTok culture. Having captions allows hearing-impaired TikTokers to experience your videos too. Additionally, captions will allow anyone to watch your video without sound.
Choose a Call To Action
There are many call to action buttons to choose from. Choose the one that makes the most sense for your products or services.
- Download Now
- Learn More
- Shop Now
- Sign Up
- Contact Us
- Apply Now
- Book Now
For ad content inspiration, check out our blog on Content to Inspire Your Business’s TikTok Strategy.
TikTok users spend an average of 52 minutes per day on the social media app.
Do you need help producing videos for your TikTok Ads? CLICK HERE for a complimentary 30-minute digital marketing audit.