The Difference Between a Facebook Recommendation and Visitor Post

The Difference Between a Facebook Review and Visitor PostFor business owners and social media users alike, the difference between a recommendation and visitor post on Facebook is a common case for confusion.

While both allow you to leave feedback on a Facebook business page, the two functions serve completely different purposes.

Make sure you’re utilizing these actions properly in order to make the most out of communicating with a brand on Facebook!


When Should You Leave A Visitor Post On Facebook?

Leave a visitor post on a page when you want to ask a question, share a photo, or simply leave a comment for the company to see. Many Facebook users will share a photo of themselves with the product a company sold to them as a way of sharing that they’re loving their newest purchase. If you’d like your photo to get featured on a Facebook company page, sharing it in a visitor post is one of the best ways to catch the attention of a business.


When Should You Leave A Facebook Recommendation?

Leave a recommendation on a page when you want to leave a testimonial for the business. These can be either negative or positive reviews and can have a place to add photos along with your written recommendation and don’t forget to add relevant tags like “great food”. Recommendations replaced what used to be reviews a few years ago. Reviews were based on a scale of 1-5. Stars with 1 is the lowest score possible and suggests you had a terrible experience and 5 being the highest possible scoring, identifying that you had an excellent experience with the company. A Facebook’s business page rating is determined by the average rating of the total amount of reviews left on its page. You can still see reviews that have been left in the past but cannot gain more reviews.


How To Leave A Visitor Post

To leave a visitor post on a Facebook business page, find the text box where it says “Write something on this Page…”. This is usually directly under the cover photo in the middle column of the page. The blue box in the image below will show you where you can find the comment box.

How To Leave A Visitor Post on facebook


You can click the text box and a begin writing. If you’d like to share a photo or video, you can add those to your post as well.

How To Leave A Visitor Post


Once you’re done writing your post, hit the Publish button to publish your post live to the page. If you’ve published a post on a Facebook business page, you’ll be able to view it under the Visitor Posts tab, wherever the business page has custom-formatted it into the layout of their page. Visitor posts can be deleted, so if you’d like to delete yours in the future, you have the option to do so.


How To Leave A Review

To leave a recommendation on a Facebook page, find where the businesses star rating is located on the page. Click the reviews tab, it may be under the more drop down.


After clicking the reviews tab, Facebook will take you to a page to view all the recommendations and where to leave your own…

How to Leave a recommendation on a Facebook page


…Just click yes your recommend this business, then add what you would like to say, add photos, and add the relevant tags.

How to Leave a recommendation on a Facebook page part 2


Recommendations are not permanent and can be edited, so if you had a poor experience and left a review, but the company went above and beyond in your next encounter with it, you have the ability to go back to their Facebook page and amend your recommendation.


Did you find this article helpful? Test out your new skills by leaving us a visitor post on the KWSM Facebook page telling us you read this article!


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KWSM is a digital marketing agency made up of brand journalists. We specialize branding, positioning and ongoing marketing execution in order to generate leads. Our offices are located in Orange County, CA, San Diego, CA, Las Vegas, NV and Atlanta, GA, but we serve clients all over the country. Read More