The Benefits of Implementing Podcasts

From simply listening on their phones during a workout to tuning into their favorite podcasts during a road trip, podcasts have quickly become one of the most popular ways for users to engage with a brand. Podcasts are a great way to grab your audience when they aren’t sitting in front of a computer screen. There are tons of benefits to implementing podcasts for your business, and it’s relatively easy to start a podcast of your own. 


Podcasts Build a Personal Connection

Podcasts are a great way to appeal to your audience. The casual nature of a podcast makes it more like a conversation between friends, and less like an informative meeting or webinar. Podcasts allow you to share and connect with audiences on a deeper level through tone of voice and reaction. Listening to your voice instead of reading your words is a great way to make your audience feel comfortable with you, and allow you to build a bond with them. 


Podcasts are Easy to Get Started

We understand that running a business is quite laborious and takes up most of your time. But a podcast is a quick way to reach even more people while not overstraining yourself. All you really need is a computer or smartphone, WiFi, and a platform to post on! 


Podcasts are Convenient for Listeners 

Many people don’t have time to sit down and read a 6,000-word blog or to watch a lengthy webinar. Podcasts allow for the listener to multitask: audiences can exercise while listening, tune in on the commute to work, or listen while doing chores around the house. Giving listeners that kind of flexibility makes podcasts a great way to reach your busy audience! 


Boost your engagement with the help of the experienced digital marketing team at KWSM.

 CLICK HERE for a complimentary 30-minute digital marketing audit.





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KWSM is a digital marketing agency made up of journalists. We specialize in social media management, website design and video. Our offices are located in Orange County, CA and Atlanta, GA, but we serve clients all over the country. Read More