4 Alternatives to Facebook Ads 

Facebook has and always will be one of the social media giants. It collects a variety of data, allows friends & family to share posts, gives brands a space to run promotional pages, and of course, allows advertisers to reach their target audience in a highly targeted way. However, if you feel that now is […]

How to Optimize Your Business’s Yelp Page

In the time of the social media giants – Facebook, Instagram, LinkedIn – some of the smaller players tend to get overlooked. One of these small (but mighty) players is Yelp. Yelp boasts an average of 178 million unique users worldwide each month, so having an optimized business page can lead to major traffic in […]

How to Effectively Manage Reviews for Your Law Firm

We have heard time and time again that referrals are often the best source of leads for law firms. But now that everything has moved online, people are starting to trust comments and reviews as much as they would face-to-face recommendations.  Gathering and managing these reviews can seem overwhelming, but by constantly soliciting reviews and […]

How to Avoid Nuclear War on Social Media

How to Avoid Nuclear War on Social Media

One of social media’s biggest benefits is that you can interact directly with your audience.  However, this opens the door to trolls and other kinds of negativity. If you’ve ever been to a party with a guestlist the size of Facebook’s – you would know that not everyone likes your choice of punch. When you’re […]

How to Get More Reviews on Yelp

While it may seem counterintuitive, Yelp has very strict policies about soliciting customers for reviews. Yelp even has a filter in place that is designed to catch reviews that are likely to be a product of a business soliciting reviews by putting their customers on the spot, or offering rewards. Yelp’s reasoning behind their policy […]

How Yelp's Review Filter Works

Many business owners know that Yelp can be a powerful asset for attracting customers. An enthusiastic review of your product or service can make the difference in whether a consumer chooses you. And, depending on your demographic, a large portion of your potential customer base will probably do research online before they spend their hard-earned […]

Use Yelp to Improve Your Business

With just a click of the mouse (or a tap on the iPhone), people can scavenge a list of local businesses on their hunt to eat or shop and poof – just like that – their decision is made based on Yelp reviews and ratings. Although Yelp isn’t a social media platform for every business, […]

3 Social Media Strategies for Salons

Last November, I decided that I was finally going to take the leap and chop off my hair to donate to Locks of Love and Beautiful Lengths. It was a big decision, and one that I had been thinking about for a very long time. But my hair was finally long enough, and I was […]

Review-Swapping is Not Only Wrong – It’s Ineffective!

If your business is on Yelp, you have probably already figured out that review sites hold a lot of weight for potential customers when they’re deciding where to do business. We’ve all heard the success stories about businesses that blow up after word spreads online, and we hope ours will be the same. But when you […]

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