Yelp

Facebook has and always will be one of the social media giants. It collects a variety of data, allows friends & family to share posts, gives brands a space to run promotional pages, and of course, allows advertisers to reach … Read More

In the time of the social media giants – Facebook, Instagram, LinkedIn – some of the smaller players tend to get overlooked. One of these small (but mighty) players is Yelp. Yelp boasts an average of 178 million unique users … Read More

We have heard time and time again that referrals are often the best source of leads for law firms. But now that everything has moved online, people are starting to trust comments and reviews as much as they would face-to-face … Read More

  LinkedIn wants to give you better leads for cheap; meanwhile, Instagram is enhancing your shopping experience.  But the big news this week in social media is the warning Twitter sent to its users.  These are the top social media … Read More

One of social media’s biggest benefits is that you can interact directly with your audience.  However, this opens the door to trolls and other kinds of negativity. If you’ve ever been to a party with a guestlist the size of … Read More

While it may seem counterintuitive, Yelp has very strict policies about soliciting customers for reviews. Yelp even has a filter in place that is designed to catch reviews that are likely to be a product of a business soliciting reviews … Read More

Many business owners know that Yelp can be a powerful asset for attracting customers. An enthusiastic review of your product or service can make the difference in whether a consumer chooses you. And, depending on your demographic, a large portion … Read More

With just a click of the mouse (or a tap on the iPhone), people can scavenge a list of local businesses on their hunt to eat or shop and poof – just like that – their decision is made based … Read More

Social media has many caveats.  With frequent updates and resurfacing content, social media changes rapidly.  Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media.  Using social media is … Read More

Last November, I decided that I was finally going to take the leap and chop off my hair to donate to Locks of Love and Beautiful Lengths. It was a big decision, and one that I had been thinking about … Read More