How to Pick a Tone for your Business 

A brand voice is what you say in your communications to your customers (think: your blogs, social media posts, newsletters, and what’s written on your website), but your brand tone is how you say it. It is something that is unique to each company in existence. It’s the main way you communicate with your customers, […]

Writing is Not Dead.

Ah, the abominable red squiggly line. I’m pretty sure the spell check is one of modern day’s greatest inventions, and as much as I cringe every time I see the red pop up under one of my misspelled words, I must say, I’m quite indebted to it. Still, it’s a bit frightening how much I’ve […]

Core Values at KWSM a digital marketing agency