What is Interactive Video and How To Use It?

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With a majority of businesses incorporating video into their marketing campaigns, the various types of video continue to emerge. One of those video types if interactive video.    What Is Interactive Video? Interactive video allows viewers to interact first-hand with … Read More

How To Make Your Video Content Stand Out In 2020

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As the digital marketing space continues to evolve, new methods of content delivery become available.  Refresh your strategy and content throughout the year to take advantage of the many ways your audience consumes media. For example, look at the TikTok … Read More

5 Metrics to Measure Your Video Ad

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When it comes to measuring a video ad’s success, it’s important to look at different metrics based on the goal of your campaign – and we’re talking beyond view count. Views may be the proverbial public scorecard, but they’re not … Read More

Produce a Professional Video with your Smartphone

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Congratulations! Your business is up and running and you’re ready to get your feet wet in video marketing. Not ready to splurge on a high-end camera quite yet? No worries! Starting out, the best type of camera for your first … Read More

3 Steps Closer to a Viral Facebook Video

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With Facebook averaging 8 billion video views per day, there’s no questioning why Facebook ads are an absolute must for marketers today. Video is easy to consume, gets straight to the point, and is easily shareable! Now before you up … Read More

Leveraging Influencers in Your Video Marketing Campaign

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Leveraging Influencers in Your Video Marketing Campaign   Unless you’ve been living under a rock for the past year, you’ve probably noticed more and more brands leverage influencers in their video marketing strategies. Don’t expect this trend to stop any … Read More

Marketing with Instagram Stories

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Despite being a late arrival and adoptor of the Stories format, it’s no secret that Instagram Stories is outperforming Snapchat on all levels. In November 2017, Instagram’s “new” feature already had nearly twice as many daily users as Snapchat. The … Read More

13 Reasons Why You Need Video

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Did you catch the season premiere of 13 Reasons Why recently? Don’t worry — we won’t post any spoilers. But in lieu of the premiere, we’re putting a bit of a twist to this blog. Drumroll please… 13 Reasons why … Read More