4 Platforms You Should Use For PPC
What is Pay-Per-Click Advertising? Pay-per-click, commonly known as PPC, is a digital marketing tool where businesses pay every time their advertisement is clicked. PPC focuses on results with the targeted audience, whether that be sales growth, lead generation, or brand awareness. Creating a PPC campaign can be overwhelming, so let’s start by looking at four […]
3 Ways to Better Optimize Your Google My Business Page
What is Google My Business? Google My Business, abbreviated as GMB, is a tool that allows businesses to manage their online presence on Google search and Google Maps. This profile will assist in customers finding your business, whether that be through a direct search or one based on industry or location. Although this process is […]
International Women’s Day: Celebrating The Women of KWSM
Today is International Women’s Day! Each year on March 8, the world shifts its focus to celebrate women everywhere – not just for all they contribute, but for who they are. It’s no secret that throughout history, women have had to overcome (and are still overcoming) significant obstacles to gain equality, both in and […]
How to Kickstart Influencer Marketing For Your B2B
What is Influencer Marketing? The most recent buzz in the past couple of years has revolved around influencer marketing. But what exactly is it? Influencer marketing is where businesses enlist people who are influential to their brand to help promote their offerings to their targeted audience. The relationship your brand forms with an influencer is […]
Agency Life: Insight from KWSM President and CEO Katie Wagner
As any outsourced marketing team will tell you, running an agency is an experience all its own. From bigger-picture aspects such as developing growth strategies and navigating challenges, down to day-to-day tasks and interactions with clients, agency life is a unique environment that keeps us all on our toes and dependent on fellow team members […]
How to Generate Quality Leads on LinkedIn
LinkedIn + Lead Generation Lead generation refers to all of the activities and strategies a business uses to drive potential customers to their business offering. Without lead generation, businesses will have a difficult time attracting new customers and creating sales. However, given that LinkedIn is the top paid and organic social channel for B2B, it […]
KWSM Promotes Two Las Vegas Team Members
Two team members at KWSM Las Vegas office were recently promoted for their consistent hard work and demonstration of our agency’s core values. Since Bri and Dalia were hired on the same day two years ago, it was only fitting that they were promoted on the same day as well. Brianna Zambrano has been […]
Likes or Comments: Which Instagram Interaction is Most Valuable?
Instagram has about one billion active users, so it’s no surprise that businesses are intrigued by the platform’s ability to assist in not only acquiring an audience, but keeping them engaged. Users with an Instagram for Business account have the ability to see their audience’s engagement through Instagram Insights’ Accounts Engaged feature. Interaction includes likes, […]
Blog Uses Throughout the Marketing Funnel: Awareness, Engagement, and Conversion
There’s no question that blogs are a powerful marketing tool. They can help you build brand awareness, drive engagement, and even convert leads into customers. But what many businesses don’t realize is that blogs can be adapted to speak to target audiences at the three different stages of the marketing funnel. In this article, we’ll […]
Why is Digital Storytelling So Important?
Digital storytelling is more than just a fictional story in a blog. It’s about who you are as a business. And at KWSM, we believe that every business has a story to tell. From the founding of your organization to the people who purchase from you, your story is what makes your business come alive. […]
