why storytelling matters

What is Pay-Per-Click Advertising? Pay-per-click, commonly known as PPC, is a digital marketing tool where businesses pay every time their advertisement is clicked. PPC  focuses on results with the targeted audience, whether that be sales growth, lead generation, or brand … Read More

What is Google My Business? Google My Business, abbreviated as GMB, is a tool that allows businesses to manage their online presence on Google search and Google Maps. This profile will assist in customers finding your business, whether that be … Read More

Today is International Women’s Day! Each year on March 8, the world shifts its focus to celebrate women everywhere – not just for all they contribute, but for who they are.   It’s no secret that throughout history, women have … Read More

What is Influencer Marketing? The most recent buzz in the past couple of years has revolved around influencer marketing. But what exactly is it? Influencer marketing is where businesses enlist people who are influential to their brand to help promote … Read More

LinkedIn + Lead Generation Lead generation refers to all of the activities and strategies a business uses to drive potential customers to their business offering. Without lead generation, businesses will have a difficult time attracting new customers and creating sales. … Read More

As any outsourced marketing team will tell you, running an agency is an experience all its own. From bigger-picture aspects such as developing growth strategies and navigating challenges, down to day-to-day tasks and interactions with clients, agency life is a … Read More

Two team members at KWSM Las Vegas office were recently promoted for their consistent hard work and demonstration of our agency’s core values.   Since Bri and Dalia were hired on the same day two years ago, it was only … Read More

Likes or Comments: Which Instagram Interaction is Most Valuable? Instagram has about one billion active users, so it’s no surprise that businesses are intrigued by the platform’s ability to assist in not only acquiring an audience, but keeping them engaged. … Read More

There’s no question that blogs are a powerful marketing tool. They can help you build brand awareness, drive engagement, and even convert leads into customers. But what many businesses don’t realize is that blogs can be adapted to speak to … Read More

Digital storytelling is more than just a fictional story in a blog. It’s about who you are as a business. And at KWSM, we believe that every business has a story to tell. From the founding of your organization to … Read More