Why Storytelling is Crucial to Digital Marketing

Digital marketing is the most essential tool in the modern business world. If you are not utilizing digital marketing strategies, then you are depriving your business of a streamlined avenue for acquiring consistent leads. But it’s more than posting promotions on social media or sending out monthly newsletters. The goal of a digital marketing team […]

Designing Campaigns Around User Intent and SEO Content Creation

Hammering on SEO content and user intentions

What is user intent? A person performing a search always has a goal in mind. That “goal” is known as the user intent. The Importance of User Intent Whether you’re building awareness, creating SEO content, or driving sales, developing an understanding of the customer and their experience is the first step in any marketing campaign. […]

Why Business Owners Need to Focus on Online Lead Generation

Retailer greets new lead, or prospective customer, as they enter the store.

Generating leads is essential for any business. Whether you are a new business just starting out, or an established business looking to grow, lead generation is key. The problem is that many business owners don’t focus on lead generation until it’s too late. They wait until they are struggling and their sales are down before […]

Marketing Copywriting Tips to Boost Your Conversion Rate

As a marketer, you’re likely aware that copywriting is a balancing act. With every website, landing page, or advertisement, you’re writing for two audiences: your human targets, and the SEO AI which crawls Google. Plenty of copywriters tend to get caught in the hamster wheel of SEO, writing according to what they think robots want […]

Text Message Marketing: 3 Secret Weapons for Your Business

3 Best Practices for Text Message Marketing

Text message marketing is an effective way to communicate to your audience. It is quick, direct, and cost-efficient, but the benefits are only seen if implemented correctly. Here are 3 secret weapons for your business to keep in mind when wanting to reap the benefits of this tool.    Set the Tone Your business should […]

To Meme or Not to Meme: How to Read the Room When Content Marketing

Language evolves. Thanks to the digital communication space, many of us are seeing language evolve in real time. Words, phrases, or methods of communication that were once considered niche or informal are quickly moving into the mainstream. Since marketing has always thrived in the subliminal space between industry-specific language and mainstream language, the digital content […]

4 Ways to Take Advantage of Geotargeted Ads for Your Business

Woman shopping retail receiving a geotargeted ad.

Did you know that geotargeted advertising can help improve your business? It’s true! Geotargeting is a powerful tool, and it’s one that more businesses should be taking advantage of. By targeting consumers in specific locations, you can ensure that your ads are seen by people who are most likely to be interested in what you […]

3 Ways Companies are Using Socially-Responsible Marketing

Consumers are focused on working with socially responsible businesses that align with their core values to improve society and make a positive impact on the world. As a result, some business owners are trying out socially-responsible marketing and finding new ways to build real relationships and show empathy to their customers’ passions.  Socially-Responsible Marketing  66% […]

Establishing a Strong Business Brand

branding your business

Imagine yourself going through life without your name, sense of style, voice, and everything that makes you, you. Every little component that makes you who you are differentiates you from others. It is how you are identified and what goes into establishing your brand. In a similar sense, it is crucial for your business to […]

Yelp Keyword Boosting and Custom Location Targeting: What Businesses Need To Know

Yelp Keyword Boosting and Custom Location Targeting

Yelp + Business Success Yelp is more than finding a place for great food. It is a connection point for businesses to interact with their targeted audience. When we think of Yelp, we think of restaurants, but other businesses including retailers, home services, auto services, and health & fitness have flocked to the service. As […]

Core Values at KWSM a digital marketing agency