why storytelling matters

On May 23, KWSM celebrated the 6-Year Workiversary of Senior Digital Marketing Strategist Taylor Lizura, who serves as the agency’s Manager of Content, Advertising, and Training.    Last year, on her 5-Year workiversary, the agency declared May 23 to forever … Read More

Your message is important. Getting it to the right people on the right channel can help you build a loyal community online. These strong relationships, if cared for, will turn shoppers into your biggest supporters! Here are several ways to … Read More

Linkedin is a social networking platform that can be effective to businesses wanting to reach long term goals such as lead generation, brand awareness, and engagement. Let’s discuss how to network with impact to reach your business goals.    Stay … Read More

Due to the online landscape constantly changing, especially in the world of marketing, deciding which social media platforms to use to promote your business can be difficult. Trends come and go and even certain social media platforms have a shelf … Read More

May 19 is Global Accessibility Awareness Day (GAAD). As the world increasingly moves into the digital space for common everyday necessities, those that work in the digital space, including web designers and marketers, value the importance of web accessibility. In … Read More

In any business, you’ll find that networking plays a role. No matter the industry, businesses need networking to make sales, form necessary partnerships, and maintain healthy yearly growth. Though with the rise of online networking, what are best practices for … Read More

What Are YouTube Shorts? YouTube Shorts are YouTube’s response to the rise in popularity of short-form videos. Shorts launched in the US in March 2021, and those videos now reach 15 billion views daily. The Shorts feature allows users to … Read More

A landing page is a key element in the success of a digital marketing campaign. Seeing as your website is the hub of all your marketing, your landing page is a central location you can direct users to to learn … Read More

TikTok has grown from 133 million users in 2018 to 1 billion users in 2021 according to Business of Apps. The platform is user-friendly, allowing you to easily scroll through the feed for hours. Many believed that TikTok was just … Read More

Your website copy, be it a landing page, digital advert, or general services page, is your company’s digital first impression. Seeing as first impressions are the most important, you’ll want to ensure everything is in order. From highlighting the benefits … Read More