Google Analytics is one of the most vital tools when it comes to gaining insight into your business’s website, especially for digital marketing data. Did your social media ad drive traffic back to your website? Did your e-blast successfully lead … Read More
The term “Search Engine Optimization” gets thrown around everywhere these days. Whether it’s by a small business trying to make it on Google’s front page, or a multinational company, wanting its products to be within an audience’s consideration set, marketers … Read More
Whether you’re a startup or an established company, most owners can agree on one thing: The Internet is good for business. With that said – We’re not here to ask if you have a website. Instead, we’d like to … Read More
Odds are, you don’t. Most of the people we have talked to don’t have a plan regarding their social media. They open their computer, login to Facebook, and then start thinking about what to write. Then they say that social … Read More
Something that I continue to come back to time and again is the concept that social media is all about being social. Simple, right? Then why isn’t everyone doing it? Why is the vast majority of content thrown onto a … Read More
This would seem like a question that doesn’t need an answer. As you’re reading a blog post on a social media site you’re already attuned as to why your business needs social media. However, just in case you aren’t we … Read More
A couple of years ago, you wouldn’t think of advertising your business and not telling people where to find you. Even if you don’t have a brick-and-mortar storefront, a customer might need to write to you. Maybe they want to send a note raving about the service you gave them; or they have a problem and want to return the merchandise you sold them. Perhaps a contractor wants to send you an invoice.