Should My Atlanta Business Continue Marketing During COVID-19?
The COVID-19 pandemic has brought many unforeseen changes to businesses all over the country, especially those in cities like Atlanta that have mandated Shelter in Place orders. With every person in the city and throughout the state of Georgia instructed to stay at home, businesses that were booming less than a month ago are having […]
San Diego: How Is Your Business Marketing Online During COVID-19?
As the world has come to an abrupt halt because of coronavirus, many businesses are struggling to decide what their next step is. Social distancing and working from home have become the new normal. Therefore, now is the time for businesses to change up their digital marketing strategy. San Diego is one of the […]
Digital Marketing Helps Atlanta Businesses Adapt to State-Wide Shutdown
The COVID-19 pandemic has brought hardship to many Atlanta businesses. In an effort to stop the spread of the virus, Georgia passed a Shelter in Place order that went into effect on April 3, 2020. This legislation requires all non-essential businesses to close their doors and places new restrictions and regulations on those who are […]
KWSM Mentorship: Working Together for a Bigger Purpose
At KWSM, our clients’ needs always come first and we want to make sure they know upfront what we think they need to succeed. This transparency is an important value our agency stands behind and was the genesis behind a recent project for the KWSM Mentorship Program. For this mentorship project, I was paired […]
Keeping Your Business Afloat During the Uncertainty of Coronavirus
As a marketing agency, we see first hand with our clients how a pandemic like COVID-19 can turn businesses in all industries upside down. In these uncertain times, it’s crucial to understand the best practices for keeping your business strong and healthy. Here are 3 tips to help your business get through the coronavirus […]
How To Use Video To Boost Your Digital Marketing Results
Of all forms of content online, nothing performs better than video. When there is a compelling video, people will drop everything they are doing to watch. It provides more of a human element to the content, as it brings the audience into the experience. People find videos more captivating and easier to remember. 82% of […]
Instagram Removes the IGTV Icon, Pinterest’s Compassionate Search Spreads, and Twitter Limits Replies on Tweets
Can searching for things online help you search your feelings? Things are changing for social channels in the news this week. Pinterest spreads its compassionate search to nine countries, Instagram removes the IGTV icon from its homepage, and Twitter is going to limit replies on tweets for a more positive experience! Instagram Removes the […]
Pinterest: Using Pins to Tell Your Story
At the end of 2019, Pinterest reported having more than 235 million users. Are you taking advantage of all those potential customers looking for “pinspiration?” The majority of users on Pinterest are looking for ideas for everyday solutions. They’re looking for answers to their fashion dilemmas, health and fitness goals, parenting and relationship questions, […]
New Tools and New Insights | Social Media Help Desk Episode 89
Have you thought about sending out a press release but aren’t sure it’s the right time to do it? In this edition of Social Media Help Desk, Host Stephen Wagner, Senior Content Editor Layla Lameijer and Content Editor Ivana Hermida discuss the most important question to ask when considering it. They’ll also discuss what you […]
Instagram Tests Desktop DMs, Facebook Sends Login Notifications, and LinkedIn Adds New Features
Two weeks into the new year and changes are flowing from popular social channels. In the news this week, Instagram rolls out testing for direct messaging for desktop, Facebook will begin sending notifications when you log into third-party apps with your Facebook account, and LinkedIn adds three new features for building better relationships with your […]
