How To Make Your Website Stand Out

Having a clean website can play such a huge part in your conversion rate each month. We want our websites to provide good information about the services or products we offer, but we must execute a few easy design practices to ensure that consumers are pleased with the way we are presenting information to them […]

Audience Targeting 101: How Building A Customer Profile Can Help

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When it comes to effective marketing, audience targeting is the key to success. If you’re building a marketing strategy from the ground up or are looking to refresh your current marketing strategy, building customer profiles are a great place to start. Read on to discover what they are and how you can begin using them […]

Website Digital Marketing: The Centerpoint of Your Online Presence

While it’s great to have a healthy social media presence, eye-catching graphics, and a big email list, these things are all for naught without an attractive, functional, and user-friendly website. Let’s take a look at the importance of effective website digital marketing. Here at KWSM, we tell our clients that their websites are the “hub” […]

3 Tips to Improve Your Conversion Rate

You have set up a website for your business, and you may be driving a bucket load of traffic to your site through social media, but how do you secure conversions? Driving traffic to your website is step #1, drawing them in once they arrive is step #2, and securing conversions is step #3. Whether […]

3 Tips to Improve Your Brand’s Website

If your brand is using social media to drive traffic to your website, that’s great! But what kind of impression does a viewer receive when they first visit your website? Is it easy to navigate? Is there enough information to understand what your brand is all about? Your brand’s website establishes your online credibility, and […]

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