Social Media and The Beauty Industry: What Type Of Content To Post

As 2018 wraps up and we all begin preparing for the new year, it is important to analyze your social media strategy. The new year is a great time to tie up loose ends and create a fresh start for your online marketing plan. It is evident that every type of business should be active […]

Put Those Zombie Tactics to Rest on Social Media

A rusted and abandoned Volkswagen Beetle in a field

One of the toughest parts of running social media is keeping up with how social media evolves. It’s easy to keep track of the new vernacular, the latest memes, and the biggest influencers, but keeping up to date on what strategies are working on the back end can be far more difficult. Many brands simply […]

Your Advertising Blueprint | Social Media Help Desk Episode 33

Facebook in 3D?! This week on the Social Media Help Desk, KWSM President and host Katie Wagner sits down with panel members Angie Smith and Layla Lameijer to discuss the latest news including Pinterest shopping trends, Facebook’s new 3D photo feature, as well as this week’s featured topic: how to attract readers to your blog […]

How to Respond to Happy Customers on Social Media

It’s not unusual that unhappy customers who leave negative, sabotaging reviews and comments get a lot of love on social media. It’s only natural to want to do damage control to keep that customer and uphold your company’s reputation. But are you neglecting your happy customers? They need some love too. Believe it or not, […]

Is Instagram Becoming Facebook? | Social Media Help Desk Episode 31

Do we have an invasion of the body snatchers situation on our hands? This week on the Social Media Help Desk, KWSM President and host Katie Wagner sits down with panel members Stephen Wagner and I to discuss the latest news including the heads of Instagram stepping down, and seek to help you answer the […]

Social Media Meets Politics

We have seen a massive increase in social media over the past few years, with tremendous growth in both the personal and professional spaces. Government agencies are using it to communicate with the public and media. Since the oversaturation of parties and politics, many of the social channels including Facebook are taking steps to protect […]

4 Ways To Utilize Interactive Content To Engage Your Audience

Let’s face it; extraneous content is flooding our online world. As we become more experienced and involved in social media, it is more difficult to create content that is interesting to users. While posting aesthetically pleasing pictures is helpful, sometimes it is just not enough. Adding interactive elements to your content that your audience can […]

Know Your Audience | Social Media Help Desk Episode 30

For this week’s Social Media Help Desk, we’ve got the home field advantage! We’re back in our Orange County office for this week’s broadcast with guest host Alexandra Hall discussing all the current social media trends and news you need to know. Alexandra is sitting down with content editors, Layla Lameijer and Isaac Juarez, as […]

Social Media Bootcamp: Understanding Instagram and Pinterest

Social media can be a beast when you first get started as a business. Many individuals have the misconception that their business profile can be just as simple as updating their personal accounts.   Sure, they may know how to navigate it, but once they get started, these types of questions arise: What do I […]

Breaking Through the Noise | Social Media Help Desk Episode 29

We’re taking the Social Media Help Desk on the road! This week, KWSM president and Help Desk host, Katie Wagner, is live in our new Las Vegas office sitting down with content editors, Enes Ozekin and Amanda Llewellyn, to talk about all of the latest social media headlines and this week’s top featured topics: snackable […]

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