Top Email Marketing Tools for 2022

Top Email Marketing Tools for 2022

Emails are an effective way to nurture your audience and increase your leads. With so many email marketing strategy possibilities, it’s important that you have the right tools to help you maximize your time. If you’re ready to dive into emails in 2022, here are some top email marketing tools many businesses rely on. MailChimp […]

KWSM Turns 11!

KWSM

December marks an exciting milestone for KWSM – the agency’s 11th birthday!    To celebrate, I asked some of the agency’s leaders a few questions about their experiences at KWSM, and our goals for the years to come.   First, KWSM President & CEO Katie Wagner shares her thoughts about this anniversary and the road […]

Why it is Crucial to Create a Strong Business Brand

Imagine yourself going through life without your name, sense of style, voice, and everything that makes you, you. Every little component that makes you who you are differentiates you from others. It is how you are identified and what goes into establishing your brand. In a similar sense, it is crucial for your business to […]

How to Analyze Your Lead Nurturing Tactics

How to Analyze Your Lead Nurturing Tactics

Lead nurturing tactics are the main pieces of your marketing strategy that help build relationships with your prospects and turn them into customers. There are many ways to go about building a marketing strategy to support these conversations. Whether your focus is nurturing leads with social media, email marketing, or anything in between, it’s important […]

How to add Video to Your Website

Why exactly should you add video to your website? There are plenty of reasons. For starters, it can improve your website’s SEO by showing Google you are a reputable source. Another reason: Adding video keeps a visitor on the site longer. Video of your product shows visitors how it works, rather than tells them. Video […]

This Atlanta Non-Profit Used Influencer Marketing To Spread An Important Message

While it’s possible that your business could reach its target audience through an advertising campaign, there is a newer digital marketing practice that has grown in popularity for its ability to expand reach and drive a higher percentage of conversions and goal completions: influencer marketing. Influencer marketing is best deployed when you need to reach […]

4 Tactics to Nurture Online Leads with Social Media

How to Nurture Online Leads with Social Media

Social media is so much more than just posting a photo or video on your newsfeed. It can help you reach a variety of goals, including building brand awareness and obtaining qualified leads. When used in combination with your other marketing tactics, you can use your social channels to help you generate and nurture online […]

Five Types of Email Automation

Five Types of Email Automation

Email automation is a great way to reach your audience at specific points of the buyer’s journey. This can be done in many ways, but we will focus on five: welcome email, campaign based, e-commerce based, date based, and reminder based. Many companies can get people to sign up for their emails, but what you […]

3 Characteristics of an Effective Email

3 Characteristics of an Effective Email

Emails can be used in a variety of ways to help nurture and generate leads. Using tactics like newsletters, drips, and e-blasts, you can provide your customers and prospects with the information that will help them make a purchase more quickly. Although those three email types differ in structure and purpose, they all contain the […]

How Do I Network My Company on LinkedIn?

How Do I Network My Company on LinkedIn?

In the business-to-business market, knowing the right people is imperative, but finding them is difficult. LinkedIn has many tools to help with networking yourself and your business. Tools like Advanced Search can help you find people in the area and specific job titles you target. Another useful tool is the Invite function, which allows admins to […]

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