Benefits of TikTok Marketing
TikTok has been an immensely successful platform since its launch in 2016, and it now boasts 1 billion users. It is simple for users to mindlessly scroll through their feed and enjoy hours of free entertainment. People appreciate the endless visuals and videos that appeal to them in whatever way they are looking for. If […]
Why is Digital Storytelling So Important?
Digital storytelling is more than just a fictional story in a blog. It’s about who you are as a business. And at KWSM, we believe that every business has a story to tell. From the founding of your organization to the people who purchase from you, your story is what makes your business come alive. […]
Back to Work! KWSM Opens Two New Office Spaces
KWSM’s Las Vegas and San Diego teams are officially in-office! After working remotely for the past two years and searching for the perfect spaces to house their return, we are proud to announce that the ribbons have been cut, and now all 4 KWSM office locations are back to working in-person in new offices. […]
How Do You Use Instagram Guides?
Instagram Guides is one of the newest tools to hit the platform. This new feature gives users a simple way to share step-by-step guides, tips, and recommendations. Each guide contains a cover image, title, introduction, and optional descriptions for each entry. Different from standard content formats, Guides are meant to function as long-form content that’s […]
Social Media Apps: How Dark Mode Helps Your Marketing Strategy
Social media apps are a great tool for bringing awareness to your business. The opportunity to engage with people in your target audience is invaluable and regular social media management is key. However, using apps each day can be a literal eyesore for those focusing on a daily social media activity. Over the years, social […]
Are Loyalty Programs Dead?
Loyalty programs and coupon codes have been popular tactics many businesses have successfully used to nurture their client base and keep them coming back for more. Recently, however, some companies are starting to see a decline in enrollment and engagement. Consumers are now looking for more comprehensive membership programs and exclusive offers that provide more […]
KWSM Celebrates Angie Smith Day!
Last year, on January 25, 2021, KWSM Senior Web Designer Angie Smith celebrated her 5-year workiversary at the agency. To honor her loyalty and unwavering commitment to our team and our clients over the years, we declared January 25 to forever be known as Angie Smith Day. This year, on her 6th workiversary, we […]
Should My Business Post Holiday Content for Every Holiday?
As a business owner, you want your company to reflect its values online through social media content. Every post gives you the opportunity to amplify your views and what you stand for. One way that businesses accomplish this is by promoting holiday content related to their values. While Christmas and the Fourth of July are […]
Is Text Message Marketing Worth It?
Text message marketing has grown in popularity in the industry. Currently, 9 out of 10 consumers prefer to receive text messages from businesses over other forms of communication. Because of this preference, open rates for text messages are also significantly higher than other digital marketing pieces such as emails. With the new year around the […]
Best Social Media Advertising Retargeting Audiences for Lead Nurturing
As part of the nurturing process, social media advertising is an ideal way to nurture your warmest leads. The best way to do this is through retargeting ads. These ads are used to reconnect with potential customers that are already familiar with your brand. These prospects are existing customers, email newsletter subscribers, and those users […]
