How Do I Use Hashtags on Social Media Platforms?
Posting content on social media is one way you can get in front of your audience and join in on the conversations they’re having. You may be an expert on a particular subject in your industry, but unless you’re using hashtags to help people find your business, you may be missing out on the conversation […]
Holistic Marketing: Tying it All Together
Developing a holistic marketing strategy is no easy task, requiring detailed organization and significant effort to maintain. But what makes up a holistic marketing strategy and why is this a successful approach? What is Holistic Marketing? Holistic marketing comprises exactly what it sounds like, an all-encompassing strategy that takes the “whole” business into account. […]
How to Establish a LinkedIn Network as a Lawyer
LinkedIn has over 706 million users who are ready to network and create professional connections. While you may not meet with all of your digital connections in person, you need to continue to network with people who can help promote your firm. In addition to creating a complete and professional profile for your firm, you […]
10 Best Practices for Great SEO: Generate Momentum with Your Digital Marketing
Countless business owners are in search of the “secret sauce” for success when it comes to marketing their brand. Even if a foolproof recipe does exist, kick-ass campaigns and stand-out content are meaningless if you haven’t created a strong foundation for your company to build on. You may already feel confident in your company’s website […]
How to Catch More Clicks with Your Headline
Headlines set the tone for the rest of your company’s copy. They can be used as the subject line of an email, the beginning of a press release or the first line of a blog post. In this blog, we’ll talk about a few ways to draw readers attention and motivate them to continue reading […]
In the News: Instagram Encourages Exploration While Facebook and Twitter Work to Keep Users Informed
While users turn to social media for inspiration and information, social media platforms such as Instagram, Facebook, and Twitter are trying to make the experience easier. In the news this week, Instagram wants to make it easier for users to discover new profiles to follow while Facebook and Twitter are doing what they can to […]
How to Use Content Marketing to Promote Your Beauty Brand
Beauty brands are using social media to their advantage by showcasing their products to get brand awareness and conversions. However, without a strong marketing strategy, beauty brands may not see their efforts deliver the results they desire. When it comes to promoting your beauty brand, ensure that you’re delivering valuable content to get your target […]
KWSM Awarded Best Digital Marketing Storytellers of 2020
KWSM is excited to announce that we’ve received an award naming us the “Best Digital Marketing Storytellers of 2020.” This award is a part of the annual Media Innovator Awards hosted by Corporate Vision for the Southern US. How KWSM Was Recognized by Corporate Vision Every year, Corporate Vision Magazine hosts the Media Innovator Awards, […]
The Importance of Testimonials for Marketing Your Law Firm
When it comes to choosing a lawyer, many people ask others for recommendations. Word of mouth is a part of the referral network for lawyers and law firms, but with the growth of digital marketing, client testimonials and case studies can help lawyers build an online referral system, establish credibility and create engaging content for […]
Does Your Marketing Plan Ignore 100 Million Active Podcast Listeners?
If you’re a business owner, you already know that you can’t afford to ignore digital marketing in a comprehensive marketing plan. No matter what industry you’re in, digital is king as mobile has overwhelmingly become our most common access point for the web. While many businesses already have their marketing initiatives spread over multiple digital […]
