Effective Pinterest Strategies for 2021

Effective Pinterest Strategies for 2021

Like many social media platforms, Pinterest is constantly adding new features to improve its user experience. It is important to keep up with these ever-evolving trends so that your business and your social media strategy can adapt accordingly.  Pinterest is now shifting gears to focus on quality rather than quantity when it comes to its […]

How to Identify a Good Instagram Influencer

How to Identify a Good Instagram Influencer

It seems like no one buys anything anymore without some sort of recommendation or review from friends, influencers, or celebrities. This has made influencers one of the most powerful drivers in Instagram marketing. After you build your influencer strategy, how do you identify a good influencer with the potential for profitability and brand awareness?   […]

What Type of Content Works Best on Facebook?

close up of a puzzle with one piece missing

Facebook is one of the most popular social media channels that business owners start with when making their transition into the digital space. Their goal is to engage with their target audience, stay top of mind, and drive traffic to their website. They start posting consistently and checking the page regularly for comments – but […]

How to Use Video Conferencing to Improve Your Sales

Video conferencing has more benefits than just keeping your internal staff connected with each other. Video calls can actually help you close more sales. Since March of 2020, sales-related B2B video conferencing has increased by as much as 53%. This is a result of more consumers’ desire for virtual engagements over in-person interactions. These remote […]

3 Reasons Why You Should Utilize Instagram Marketing for Your Small Business:

Instagram is a platform that revolves around engagement. For businesses, this means it holds the power for you to better connect with those who may be interested in your brand.    For small businesses, Instagram is a great place to build a loyal customer base. There is more to the platform than just visuals. In […]

How Twitter Can Help Your Small Business

Creating a Twitter account for your small business is probably more beneficial than you might think. The platform has a variety of audiences your business can reach, and you might even discover a new audience you did not think of targeting before. Twitter has a character limit on the posts you can create, so these […]

How To Use Micro-Influencers To Excel In Marketing

How To Use Micro-Influencers To Excel In Marketing

When influencers started building momentum as a valuable marketing tool, companies were focused on the big celebrities as growth drivers.    Businesses were willing to dish out big budgets to get a post or story from one of these individuals, and securing a spot on their feed was seen as a big win for influencer […]

Marketing to Gen Z

Generation Z can be described as entrepreneurial, tech-savvy, inclusive, well-informed, and strongly rooted in their values. Gen Z is a remarkable generation that has always known a world of technological conveniences. In this world, the answer to any question is just a YouTube or Google search away. Technology and social media have groomed Gen Z to […]

Should My Business Take the Plunge into Automated Marketing?

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Automated marketing may sound complicated, but more businesses are opting to use it in their digital marketing strategies. It is a great tool that is a good return-on-investment, makes processes more effective, and gathers data on people who are valuable to your business.  If you’re unsure about taking the plunge into automation, we’ve listed a […]

Essential SEO Elements to Strengthen Your Blogging Efforts

Essential SEO Elements to Strengthen Your Blogging Efforts

While many people understand the basic concept of Search Engine Optimization (SEO), most people don’t fully understand its potential impact or how easily it can be implemented into their current blogging efforts. If you haven’t already incorporated blogging into your marketing strategy, now is the time to start.  When it comes to SEO, blogging is […]

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