How Do I Shift My Business Strategy Amidst The COVID-19 Outbreak: KWSM Q&A
In a time of uncertainty, it’s hard to know which way to shift when it comes to marketing your business. KWSM President Katie Wagner and Director of Operations Stephen Wagner sat down for a Q&A webinar to help address that question. KWSM is a digital marketing agency that works with more than 200 clients a […]
Orange County Safer-At-Home Order: Staying Social During Social Distancing
If you live or work in Orange County, you probably know by now that residents have been instructed to observe Safer-at-Home guidelines unless working for or operating an essential business. For those who have been forced to run their businesses remotely, it can be difficult to find ways for co-workers to stay social while isolated […]
Expo West Cancelled in Orange County: How to Move Your Marketing Online
Just in case you haven’t heard in local news already, the Expo West experience is going east for 2020. New Hope Network recently decided that due to the developing circumstances around the COVID-19 virus (coronavirus), they will not move forward with hosting a rescheduled Natural Products Expo West event in Anaheim in 2020. Instead, they […]
PR Pitches That Score & Making Your Facebook Stories Stand Out|Social Media Help Desk Episode 96
It’s all about standing out, doing something different, and capturing the attention of the billions of people glued to their screens each day. In this episode of Social Media Help Desk, Host Princess Ruff, Managing Content Editor Rick Ormsby, and Content Editor Meredith Ashburn discuss how to make your Facebook stories stand out, five components […]
Scenic Areas for Instagram Photos in Orange County, CA
Whether you are looking for social media content for your Orange County-based business or your personal Instagram account, it’s always favorable to post a variety of photos. If your business is located in a photo-worthy area, you can switch up posts featuring your products or services by also sharing photos of the city or town […]
How to Plan A Social Strategy For 2019
When it comes to social media and digital marketing, you always have to stay ahead. As we enter the last weeks of 2018, it’s time to start looking ahead to 2019. To look forward, you have to begin with what you’ve done. Once you’ve analyzed your successes and failures from 2018, your next question should […]
What is a UTM?
UTM stands for “Urchin Tracking Module.” It is a code that you place at the END of your URL. The purpose of the UTM is to track the source from where people clicked on your URL. If you use it correctly, you can parse your Google Analytics data to start determining which places, creatives, and […]
